Case Studies
Real businesses. Real results.
Every business named below will take a call about working with us. No invented numbers, no stock-photo testimonials. The work, in detail.
01
Trades · Home services · Surrey
Surrey Handyman. 100% increase in enquiry forms, increased traffic, very fast growth post launch.
A busy handyman business running on an old static HTML website with no CMS, no modern SEO, and no clear way for visitors to get in touch. The site had grown to almost 100 pages of outdated content and was holding the business back.
100%
Increase in enquiry forms
21%
Engaged user conversion
100+
New reviews in 3 months
The problem
The old site was built in plain HTML with no content management system, making updates slow and expensive. It ranked poorly for the services that actually paid the bills, and the enquiry process was buried and clunky. Most leads came from word of mouth or repeat customers, while new organic traffic barely converted. The owner knew the website was overdue for a complete overhaul.
What we did
- 01Migrated the entire site from static HTML onto WordPress, restructured and rewrote content across almost 100 pages to match what people actually search for.
- 02Audited and fixed technical and on-page SEO, then connected all the required Google services so performance could be measured properly.
- 03Designed the new site around conversions, with cleaner navigation, clearer service pages and enquiry forms that are impossible to miss on every device.
The result
Since launching on 7 April, completed enquiry forms are up 100%, traffic is increasing, and growth has been very fast post launch — driving much higher job revenue and ranking far better than the old site ever did. Visibility for 'handyman near me' searches is up 69%. Engaged users convert at 21%, while organic traffic overall converts at 10.6%. Review velocity has surged too, with over 100 new reviews in the first three months. The new site is cleaner, easier to use and built to keep delivering.
02
Microsuction ear wax removal · Lincoln
Outwax. Nowhere on the map to almost every pin green, in four weeks.
A brand-new ear wax removal clinic just south of Lincoln. Beautiful WordPress site built by another agency, and not a single line of SEO done to it. On launch day, Outwax did not exist in local search.
Local search grid
microsuction ear wax removal, Lincoln
- 0125 May
Launch. Not ranking anywhere on the grid.
- 022 June
First movement. A single green pin appears at the clinic.
- 039 June
Top three spreading across the south of the service area.
- 0416 June
Most of the grid now ranking in the top three.
- 0523 June
Almost every pin green. First place at the clinic.
#1
At the clinic, map pack
4 wks
Off the grid to top 3
40+
Grid points turned green
The problem
The site looked the part but was technically thin and ranked for nothing. The Google Business Profile was empty. For the phrase that actually pays the bills, microsuction ear wax removal, Outwax was off the grid across the whole Lincoln area. Every nearby search returned a competitor.
What we did
- 01Full website audit, then fixed every technical and on-page SEO issue on the WordPress build the previous agency had left behind.
- 02Connected Search Console, Analytics and the other Google services that should have been wired up on day one.
- 03Fully optimised the Google Business Profile, categories, services, service areas, opening hours, real photos, and installed review stands in the clinic to build a steady flow of genuine reviews.
- 04Set Outwax up on our ongoing delivery service so the work compounds week after week.
The result
Five weekly local-search grids tell the story better than we can. 25 May: nothing. 23 June: ranking in the top three across almost the entire service area, with first place at the clinic itself. From invisible to dominant in just under a month, and still climbing.
03
Trades · Glazing · Langtoft
AJS Glass & Glazing. Minimal visibility to position one across the area.
A long-established local glazier with an ageing website and almost no presence in local search. Beautiful new site, paired with ongoing SEO, and the map has flipped from red to green.
Local search grid
glazier, Langtoft & surrounding area
#1
At the pin, map pack
40+
Grid points turned green
Red → Green
Across the service area
The problem
Before we started, AJS were barely showing up. Across the service area most grid points were ranking outside the top ten, with the surrounding towns and Peterborough completely red. Enquiries relied on word of mouth and repeat customers, with almost nothing coming from search.
What we did
- 01Full redesign and rebuild on a modern, fast, conversion-focused website that finally does the business justice.
- 02Technical and on-page SEO across every service and location page, wired up to Search Console and Analytics from day one.
- 03Google Business Profile fully optimised, categories, services, service areas, real photos, and a steady flow of genuine reviews.
- 04Ongoing SEO delivery so rankings keep compounding month after month.
The result
The local search grid tells the story. From mostly red with rankings in the teens and twenties, to a sea of green ones and twos across the entire core service area, with position one at the pin itself. Real, sustained local visibility across Langtoft, Bourne, Stamford, Market Deeping and the surrounding villages.
04
Local services ·
GT-One. From nowhere to nine keywords at number one in Google.
A local business with a brand new website and no existing search presence. Eight months of ongoing SEO later, the tracked keyword set is dominated by dark green.
9
Keywords at #1
8 mo
From invisible to dominant
Top 5
Majority of tracked terms
The problem
At the start, almost the entire tracked keyword set sat at position 51 or worse, effectively invisible in Google. A handful of terms scraped into the top ten, but nothing was reliably driving traffic or enquiries.
What we did
- 01Technical and on-page SEO across the new website, wired up to Search Console and Analytics from launch.
- 02Google Business Profile fully optimised, with a steady flow of genuine reviews built in over time.
- 03Ongoing content and optimisation work, tracked weekly against the target keyword set.
The result
Eight months of steady progress. The stacked bars flip from mostly grey and light green to almost entirely dark green, with nine keywords now sitting at position one and the vast majority of the tracked set inside the top five. Real, compounding local visibility.
Your turn
Could the next one be yours?
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Tell us what is happening with your business. How can we help? Is there something stopping the enquiries, or do you just want to grow?
What happens when you get in touch
You speak to William, who owns Found Online. Not a sales team, not a script. He will look at how your business shows up online and give you a straight answer, including "you do not need us yet" if that is the truth. No pressure, no obligation, nothing signed on a first call.